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Find My Catalyst Podcast Featuring… Me!
Today my episode with my friend Mike Simmons came out. This episode is chock full of great nuggets on how to skip the rookie mistakes in podcasting. It’s 47 minutes, but well worth it if you ask me. If you want to learn more about how I can help you or your business get the…
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Some Thoughts On Podcasting
Just a quick episode with some thoughts I had after being on a networking call with a few people and talking about podcasting. Let me know what you think.
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Stop Pitching That Way!
I recently presented at the first ever Feral Festival, an online marketing and wellbeing conference for small business owners. My presentation, “Stop Pitching That Way” was on the first day of the three-day conference. Here’s the presentation recording. Best of all Annie P. Ruggles, the organizer of the event, was an excellent host and asked…
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Podcasting Is Not Going To Lead To Direct ROI
This post first appeared in the Marketing Junto Newsletter on May 14, 2025 I’ve been podcasting for more than a decade and none of it has produced direct income/ROI for me. What it has done is much more valuable. Don’t let this discourage you. Podcasting has enabled me to build up a personal brand, build…
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The Sweet Spot For The Length Of A Podcast Episode
What is the perfect amount of time for a podcast episode? There isn’t one. But for me they tend to be around 20-30 minutes.
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Sometimes You Just Have To Hit Record
Sometimes you have to just hit record to get a project started. That’s what I’m talking about in this episode. Here comes the episode to your ears!
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The First Podcast Episode Is Always The Toughest
Podcasts are all the rage. When it comes to starting your own podcast there are two ways of going about it. The first is just hitting the record button and seeing where it goes. The second is sitting down and having a clear plan of where you want the show to go. Both have their…
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The Power Of Value For Value In The Podcasting Arena With Podcasting 2.0
Let’s dive into the world of the value for value model (V4V) in Podcasting and discuss why it’s important for both podcasters and listeners to know about. Podcasts And Radio A Place To Share Podcasting, much like radio, started as a way to share stories, ideas, and entertainment with an audience. Traditional podcast monetization, like…
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Finding Your Niche: How to Identify and Target Your Ideal Podcast Audience
Starting a podcast can be an exciting and rewarding process, but with thousands of shows spanning countless topics, it’s crucial to find your niche and target your ideal audience. Identifying and understanding your podcast’s unique positioning will not only help you create content that resonates with your listeners but also guide your marketing efforts and…
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The Art of Interviewing: Techniques for Engaging and Insightful Podcast Conversations
I’ve been doing interview podcasts for more than a decade. Each show and interview is different. As a podcast host, one of the most important skills you can develop is the ability to conduct engaging and insightful interviews. Your guests are the heart of your episodes, and the quality of your conversations can make or…
