Tips & Tricks
Read the latest blog articles
Learn the latest and greatest tips on podcasting and how to get the most out of your own podcast and guesting on other podcasts.
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Mastering the Art of Being a Great Podcast Guest: Essential Tips for Every Stage
In this episode, Seth draws on over 15 years of podcasting experience to dive into the essential do’s and don’ts of being a guest on podcasts. Whether you’re new to the guest seat or looking to up your game, Seth breaks down actionable tips for what to do before, during,…
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Pitching Yourself To Podcasts – The Right Way, The Lazy Way, And The Wrong Way
I don’t know why, but a pitch that I got via email to be on Entrepreneur’s Enigma, I get a bunch every day, got my attention.I’m not going to reveal who it was, but I will say it’s normally a pitch that I’d ignore, just because it’s from a PR person, not the person wanting…
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Introducing the Podcast Mastery Learning Studio
Your podcast journey doesn’t end after coaching. That’s where it starts to get interesting. Over the years, one thing has become clear: the podcasters who see lasting growth aren’t the ones who learn a set of skills and stop. They’re the ones who keep refining, keep experimenting, and keep showing up with curiosity. That’s exactly…
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AI Tag in Podcasting
RSS.com just released a spec that allows podcasters to self-identify their shows as using AI.I’m not sure what I think about this. Will podcasts that are AI be self-identified? Is optional the way to go?What do you think? Let me know your thoughts: hey@podcastmastery.coach.
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Introducing Podcasting.chat
Welcome to Podcast Mastery Podcast! Today, I introduced Podcasting.chat, a brand-new online forum designed for podcasters to connect, share tips, and showcase their shows. Unlike Facebook or Discord, Podcasting.chat is an open, free platform that federates with the Fediverse and Mastodon, giving you access to a wider community. Sign up for free, join the conversation,…
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The Pros and Cons of Podcast-Specific Websites
Welcome to another episode of the Podcast Mastery Podcast! In today’s show, Seth Goldstein dive into a frequently asked question in the world of podcasting: do you really need a dedicated website for your podcast?Drawing on over 15 years of experience, Seth untangles the pros and cons of setting up a separate site versus adding…
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Making Money On Your Podcast
Chasing quick podcast money? Rethink it. Use your show to build your brand, forge connections, and position yourself as a thought leader. The best ROI often comes from the relationships, not the ads.If you’re starting a podcast just to cash in, you might be disappointed. Focus on sharing knowledge, starting conversations, and growing your network….
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I Was On The Podcast Episode Of WP Builds
I had the pleasure of being a guest on Nathan Wrigley’s WP Builds podcast to talk about the evolution of podcasting. We talked all about the evolution of podcasting over the years and how it’s a great medium for businesses and individuals to brand themselves and show their expertise in their area of knowledge! Have…
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Checking Out A New Kind Of Podcast Host… TrueFans.fm
I recently moved this podcast from my self-hosted Castopod instance to TrueFans Hosting!This is the first episode that’s being directly uploaded to the TrueFans.fm hosting plan. All I have to say it that I’m impressed with how it runs and the features it provides.Have a listen to my take and let me know what you…
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It’s Okay To Put A Replay In Your Feed — Some Tips
It’s okay to put some replays of old episodes in your podcast feed. Especially when you have a larger catalog of content. This allows you to take a breather from the ongoing recording, editing, publishing grind and resurfaces some old gems. Happy New Year!
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SEO Charity Live Stream Recording
I had the pleasure of presenting to the SEO Charity community via a live stream last week. The goal of SEO Charity is to raise money for dog and cat shelters in Ukraine, so I was happy to lend my knowledge to such a great cause. The video is embedded from YouTube above. Enjoy.
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My Thoughts On Podcast Hosting
My thoughts on Podcast Hosting. and more! Resources: Transistor.fm (Affiliate Link) Podcast Mastery Community Podcast Mastery Coaching
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Why You Should Hire A Podcast Coach
Yes, I know this is a bit self-serving, but even if you don’t go with me as your podcast coach getting one will help your podcast grow exponentially. Hiring a podcast coach offers a bunch of benefits like providing a structured roadmap, expert feedback, and accountability that can help a podcaster avoid common mistakes and…
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Adaptability and Growth in Podcasting: Insights from a 15-Year Veteran
Podcasting tips: pivot formats, get feedback, and just start experimenting. Here are the key themes discussed:
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Seth On Fastlane Founders with Jason Barnard of Kalicube!
Read on here: My episode of Fastland Founders and Legacy with Jason Barnard came out today! Podcast Brand Power! Seth Goldstein—founder of Goldstein Media and host of Entrepreneur’s Enigma—reveals how to transform your personal brand into unstoppable business success through strategic content distribution. Drawing from 15+ years of entrepreneurial experience and expertise in podcasting strategy,…
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AI Co-Hosts Are Going To Be All The Rage… Says GaryVee.
Gary Vaynerchuk (GaryVee) said in a recent interview on a podcast (Tiktok clip), that in the future, near future even, podcasts will have human and AI co-hosts. And what’s more, the AI co-hosts are going to be an intellectual property play for the podcaster. Say What?! Honestly, Gary likes to make bold statements in the…
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Happy International Podcast Day!
Today is International Podcast Day! A day where everyone should take some time and listen to a favorite podcast and share an episode with a friend. Also, today is the perfect day to start that podcast or explore how to get on podcasts as a guest. Hard To Believe I’ve Been In This Industry For…
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This Is Often Overlooked With New Podcasters
I’ve noticed something with podcasters who are just starting out. Many think that if they just start without a clear plan or an idea of a plan and they’ll be fine and their podcast will grow organically. Too many times, I see budding podcasters just start a show, without a clear plan and then fizzle…
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A Very Important Tip For Podcasters
It’s a simple, yet important, tip that is often overlooked by beginner podcasters. What is it? Get organized from the beginning! Regardless of what type of podcast you’re building out you want to have a concrete plan on how it’s going to work. Especially if you’re going to have guests on your show. This can…
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Seth Was On Soul Podcasting
In this episode of Soul Podcasting, I sit down with Seth Goldstein—journalist-turned-marketer-turned-podcast coach—to talk about the real truths of launching and sustaining a show. From why your first episode should be “beautifully messy,” to how podcasts build your brand more than your bank account, Seth shares practical strategies and refreshing encouragement for both new and…
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Find My Catalyst Podcast Featuring… Me!
Today my episode with my friend Mike Simmons came out. This episode is chock full of great nuggets on how to skip the rookie mistakes in podcasting. It’s 47 minutes, but well worth it if you ask me. If you want to learn more about how I can help you or your business get the…
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Some Thoughts On Podcasting
Just a quick episode with some thoughts I had after being on a networking call with a few people and talking about podcasting. Let me know what you think.
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![“Stop Pitching Like This! with Seth Goldstein” [Feral Festival]](https://podcastmastery.coach/wp-content/uploads/2025/11/cover_feed-1.jpg)
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“Stop Pitching Like This! with Seth Goldstein” [Feral Festival]
Welcome to Feral, where we keep it raw, real, and just a little dangerous. In this special episode, “Stop Pitching Like This! with Seth Goldstein,” your host Annie teams up with podcasting veteran Seth Goldstein for an unfiltered dive into the art of pitching yourself — and why most people are doing it wrong. Seth…
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Stop Pitching That Way!
I recently presented at the first ever Feral Festival, an online marketing and wellbeing conference for small business owners. My presentation, “Stop Pitching That Way” was on the first day of the three-day conference. Here’s the presentation recording. Best of all Annie P. Ruggles, the organizer of the event, was an excellent host and asked…
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Podcasting Is Not Going To Lead To Direct ROI
This post first appeared in the Marketing Junto Newsletter on May 14, 2025 I’ve been podcasting for more than a decade and none of it has produced direct income/ROI for me. What it has done is much more valuable. Don’t let this discourage you. Podcasting has enabled me to build up a personal brand, build…
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Podcast Guest Pitching Tips With Seth Goldstein And Doug Downs
I was recently on Doug Down’s YouTube channel talking about the right way and the wrong way to pitch yourself to podcasters and be a guest on shows.
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The Sweet Spot For The Length Of A Podcast Episode
What is the perfect amount of time for a podcast episode? There isn’t one. But for me they tend to be around 20-30 minutes.
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Hiring A Firm To Do Your Outreach Isn’t Always The Best Idea. Doing It Yourself Gets Better Results
My take on the podcast pitching industry and why you should do it on your own and not use an agency.
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Sometimes You Just Have To Hit Record
Sometimes you have to just hit record to get a project started. That’s what I’m talking about in this episode. Here comes the episode to your ears!
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The First Podcast Episode Is Always The Toughest
Podcasts are all the rage. When it comes to starting your own podcast there are two ways of going about it. The first is just hitting the record button and seeing where it goes. The second is sitting down and having a clear plan of where you want the show to go. Both have their…
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The Power Of Value For Value In The Podcasting Arena With Podcasting 2.0
Let’s dive into the world of the value for value model (V4V) in Podcasting and discuss why it’s important for both podcasters and listeners to know about. Podcasts And Radio A Place To Share Podcasting, much like radio, started as a way to share stories, ideas, and entertainment with an audience. Traditional podcast monetization, like…
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Finding Your Niche: How to Identify and Target Your Ideal Podcast Audience
Starting a podcast can be an exciting and rewarding process, but with thousands of shows spanning countless topics, it’s crucial to find your niche and target your ideal audience. Identifying and understanding your podcast’s unique positioning will not only help you create content that resonates with your listeners but also guide your marketing efforts and…
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Crafting Compelling Content: How to Plan and Structure Your Podcast Episodes
Creating a successful podcast requires more than just hitting the record button and hoping for the best. To keep your listeners engaged and coming back for more, you need to craft compelling content that is well-planned and structured. Let’s explore the key elements of creating captivating podcast episodes that will leave your audience wanting your…
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The Art of Interviewing: Techniques for Engaging and Insightful Podcast Conversations
I’ve been doing interview podcasts for more than a decade. Each show and interview is different. As a podcast host, one of the most important skills you can develop is the ability to conduct engaging and insightful interviews. Your guests are the heart of your episodes, and the quality of your conversations can make or…
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Happy New Year! Let’s Make 2025 The Year Of The Podcaster!
It’s hard to believe that 2024 is over. I for one am excited for what 2025 will bring from a business standpoint. Podcasts are all the rage now. But making a show that lasts takes some planning. That’s what I hope to help my clients with this year. Planning out a podcast that doesn’t fade…
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Ten Important Pieces Of Content Any Non-fiction Podcast Media Kit Should Include
You’ve started your podcast, you’ve had some great guests on and you’re ready to get some more traction for your show. It’s time to build out a media kit. Here are 10 elements that should be included in any podcast media kit: Remember to present your media kit in a visually appealing and professional format…
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Get Started Podcasting: 10 Essential Tips for New Podcasters
Are you passionate about sharing your thoughts, ideas, or stories with the world? Podcasting is a fantastic platform to showcase your creativity and connect with a global audience. If you’re new to podcasting and wondering how to get started, we’ve got you covered! Here are the top 10 tips to kickstart your podcasting journey: Follow…
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Podcasting Isn’t Radio… It’s Definitely Not NPR
I will state this until I’m blue in the face: Podcasting Is Not The Radio! No joke, I literally have to tell my clients, when we first start working together, we’re not trying to be WHYY’s Terry Gross. Non-fiction podcasts shouldn’t be stuffy and overly edited. People come to your podcast to hear from you,…
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One Of The Best Places For Earned Media Is…
Just got done watching a video here on LinkedIn from my buddy Kerry Barrett, who is an Emmy Award-winning news anchor and on-screen presence coach. In the video, Kerry talked about earned media and how anyone can do it. One of the three she highlighted was podcasts and being a guest on podcasts and a…
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Do Your Own Outreach
We’re all busy. There’s always something to do. How you plan your day matters. Sometimes taking the shortcut and having someone book you on podcasts seems like a good idea. It’s not. Out of the hundreds of pitches I get a week to be on my Entrepreneur’s Enigma podcast, 95% of them get rejected. Want…
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Ten Essential Things To Focus On To Be Successful In Podcasting
Podcasting has emerged as a powerful medium for storytelling, education, and entertainment. Whether you’re a seasoned podcaster or just starting out, understanding key factors for success can make a significant difference. Here are ten essential things to consider: Understanding Your Audience: Knowing your audience is the foundation of a successful podcast. Conduct surveys, participate in…
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Why Do You Need A Podcast Coach For Your Business
Coaches are great all around. They help you think outside the box and from a different perspective. They are not bogged down by the minutia of the day-to-day activities of your business. Like a general business coach helps you with your business, a podcast coach can help you with your business podcast. Starting a podcast…
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How can a small business leverage the power of podcasting to grow their business?
Small businesses are the life blood of the economy. Many small business owners are trying to figure out how to reach their audience in a new and exciting manner. Podcasting is a unique way of doing this. Small businesses can effectively leverage podcasting to grow their business in so many ways. Here are just a…
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Why is podcasting so important for B2B businesses?
Podcasting is all the rage right now. Businesses of all sizes are looking to get their brands on podcasts and develop their own for their brands. The podcast medium has become an increasingly important tool for B2B businesses and has several key benefits: By leveraging these benefits, businesses can enhance their marketing efforts, build stronger…
