Stop Pitching That Way!

I recently presented at the first ever Feral Festival, an online marketing and wellbeing conference for small business owners.

My presentation, “Stop Pitching That Way” was on the first day of the three-day conference.

Here’s the presentation recording. Best of all Annie P. Ruggles, the organizer of the event, was an excellent host and asked some great questions, too.

Here are some key themes I touched on:

1. Effective podcast pitch strategies and etiquette
2. Common mistakes made when pitching podcasts
3. Importance of personalized, genuine outreach
4. Value of listening to target podcasts
5. Building authentic relationships over transactional pitches
6. Sharing podcast appearances and host support
7. Handling rejection and following up respectfully
8. Preparing quality media kits for pitches
9. Treating all shows—big or small—equally
10. Using follow-ups wisely, avoiding over-contact

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