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Stop Pitching That Way!
I recently presented at the first ever Feral Festival, an online marketing and wellbeing conference for small business owners. My presentation, “Stop Pitching That Way” was on the first day of the three-day conference. Here’s the presentation recording. Best of all Annie P. Ruggles, the organizer of the event, was an excellent host and asked…
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Podcasting Is Not Going To Lead To Direct ROI
This post first appeared in the Marketing Junto Newsletter on May 14, 2025 I’ve been podcasting for more than a decade and none of it has produced direct income/ROI for me. What it has done is much more valuable. Don’t let this discourage you. Podcasting has enabled me to build up a personal brand, build…
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Podcast Guest Pitching Tips With Seth Goldstein And Doug Downs
I was recently on Doug Down’s YouTube channel talking about the right way and the wrong way to pitch yourself to podcasters and be a guest on shows.
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The First Podcast Episode Is Always The Toughest
Podcasts are all the rage. When it comes to starting your own podcast there are two ways of going about it. The first is just hitting the record button and seeing where it goes. The second is sitting down and having a clear plan of where you want the show to go. Both have their…
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The Power Of Value For Value In The Podcasting Arena With Podcasting 2.0
Let’s dive into the world of the value for value model (V4V) in Podcasting and discuss why it’s important for both podcasters and listeners to know about. Podcasts And Radio A Place To Share Podcasting, much like radio, started as a way to share stories, ideas, and entertainment with an audience. Traditional podcast monetization, like…
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Finding Your Niche: How to Identify and Target Your Ideal Podcast Audience
Starting a podcast can be an exciting and rewarding process, but with thousands of shows spanning countless topics, it’s crucial to find your niche and target your ideal audience. Identifying and understanding your podcast’s unique positioning will not only help you create content that resonates with your listeners but also guide your marketing efforts and…
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Crafting Compelling Content: How to Plan and Structure Your Podcast Episodes
Creating a successful podcast requires more than just hitting the record button and hoping for the best. To keep your listeners engaged and coming back for more, you need to craft compelling content that is well-planned and structured. Let’s explore the key elements of creating captivating podcast episodes that will leave your audience wanting your…
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The Art of Interviewing: Techniques for Engaging and Insightful Podcast Conversations
I’ve been doing interview podcasts for more than a decade. Each show and interview is different. As a podcast host, one of the most important skills you can develop is the ability to conduct engaging and insightful interviews. Your guests are the heart of your episodes, and the quality of your conversations can make or…
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Happy New Year! Let’s Make 2025 The Year Of The Podcaster!
It’s hard to believe that 2024 is over. I for one am excited for what 2025 will bring from a business standpoint. Podcasts are all the rage now. But making a show that lasts takes some planning. That’s what I hope to help my clients with this year. Planning out a podcast that doesn’t fade…
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Ten Important Pieces Of Content Any Non-fiction Podcast Media Kit Should Include
You’ve started your podcast, you’ve had some great guests on and you’re ready to get some more traction for your show. It’s time to build out a media kit. Here are 10 elements that should be included in any podcast media kit: Remember to present your media kit in a visually appealing and professional format…
