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Podcasting Isn’t Radio… It’s Definitely Not NPR
I will state this until I’m blue in the face: Podcasting Is Not The Radio! No joke, I literally have to tell my clients, when we first start working together, we’re not trying to be WHYY’s Terry Gross. Non-fiction podcasts shouldn’t be stuffy and overly edited. People come to your podcast to hear from you,…
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One Of The Best Places For Earned Media Is…
Just got done watching a video here on LinkedIn from my buddy Kerry Barrett, who is an Emmy Award-winning news anchor and on-screen presence coach. In the video, Kerry talked about earned media and how anyone can do it. One of the three she highlighted was podcasts and being a guest on podcasts and a…
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How can a small business leverage the power of podcasting to grow their business?
Small businesses are the life blood of the economy. Many small business owners are trying to figure out how to reach their audience in a new and exciting manner. Podcasting is a unique way of doing this. Small businesses can effectively leverage podcasting to grow their business in so many ways. Here are just a…
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Why is podcasting so important for B2B businesses?
Podcasting is all the rage right now. Businesses of all sizes are looking to get their brands on podcasts and develop their own for their brands. The podcast medium has become an increasingly important tool for B2B businesses and has several key benefits: By leveraging these benefits, businesses can enhance their marketing efforts, build stronger…
